Aim for the impossible: Disney World

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I want you to imagine a place where all of this happens …
  • Make Eye Contact and Smile
  • Greet and Welcome each and every guest
  • Seek out guest contact
  • Provide Immediate Service Recovery
  • Display Appropriate Body language at all times
  • Preserve the “Magical” Guest experience
  • Thank each and every guest

Does this place sound familiar? Have you been there before?

These are Walt Disney World Guidelines for Guest Service. Sounds like a great place to be!

I think many organizations and businesses think they are far different from Disney, but I’d have to disagree. Every customer, every guest, every person wants to be treated in such a way. Who doesn’t want a magical experience?

Many moons ago, my father created the McCarthy Automotive Group: Ten Commandments for working at McCarthy. Ironically, the last commandment … number 10 is: Aim for the Impossible – Disney World.

What makes an exceptional customer experience? Do you have any exceptional car buying experiences you would like to share? What made them so great?

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2 Comments

  • Reply CKELL December 4, 2009 at 4:54 pm

    I abide by the 5 foot rule at work and often just when out in public. If I pass anyone withing 5 feet of myself I will make direct contact and say “hello”. It is amazing how surprised many people are when I use this approach, they are not used to someone they do not know being kind. Try it yourself and you will find that it is also satisfying to your own selfworth.

    • Reply Lauren McCarthy December 5, 2009 at 10:28 am

      I think that is AWESOME! I gotta tell you, I’m the same way. I love meeting new people – I love striking up conversations with complete strangers. Everyone should do it – the world would be a much happier and more friendly place! Let’s start it! 🙂

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