Over the past couple months, I have been working hard to get an insight into the car customer’s mind....
If you’re thinking about buying a new car, you may be wondering what to do with your old one...
How prepared are you when you go into a dealership? Is it like shopping for a wedding dress —...
Okay … here’s your chance to influence the process of buying a car. If you could change one aspect,...
As promised, here is round two on my search to gain some insight inside the dealership. I have gone...
I’ve gone around to the 6 McCarthy locations asking female employees to answer some simple questions. I wanted to...
Do you believe that men and women are approached differently when entering a dealership? When strolling around Kansas City,...
Tell me this … Do you prefer buying from a woman or man? Same gender as you or not?...
A couple months ago, I had a four day adventure around Kansas City. I drove around Kansas City interviewing...
What do you look for in a salesperson? After venturing around Kansas City, I’ve heard a lot of negative...
I want you to imagine a place where all of this happens … Make Eye Contact and Smile Greet...
Honesty, trust, good communication, respect and service. All of these qualities seem to be a common thread when making...
